House of Fraser Announces Creme de la Mer Regenerating Serum Now Available Online
House of Fraser has announced that it has introduced The Regenerating Serum from Creme de la Mer online at houseoffraser.co.uk.

LONDON, ENGLAND, July 18, 2010 /24-7PressRelease/ -- House of Fraser, the premium department store, is now offering its online shoppers The Regenerating Serum from the prestigious beauty brand Creme de la Mer.

Creme de la Mer was conceived under extraordinary circumstances. Years ago, aerospace physicist Dr. Max Huber set out to create a cream to help improve the appearance of his scars he had suffered as a result of burns from a lab accident. Intrigued by the regenerative properties of sea kelp and the physical energies of light and sound, he began his research into bio-fermentation and years later came to perfect The Miracle Broth and the legendary Creme de la Mer.

The Regenerating Ferment helps skin support its own natural production of collagen, elastin and other "youth proteins", harnessing the power of the skin's ability to renew its appearance. To this day, the powers of The Miracle Broth, Dr. Huber's 'elixir', remain at the heart of Creme de la Mer's latest innovation in skin care; The Regenerating Serum. As well as containing the Miracle Broth, the serum also includes the new Regenerating Ferment, derived from marine plant stem cells.

Current scientific studies suggest that lines and wrinkles are "micro-scars" to the skin's underlying support network. Their formation is thought to be triggered by irritation caused by a variety of internal and external stressors such as UV sunlight and free radicals. These stressors can lead to the destruction of collagen, which in turn provokes premature skin aging.

Inspired by these findings, The Max Huber Research Labs have created The Regenerating Serum, Creme de la Mer's new anti-aging powerhouse. The Regenerating Serum not only contains a high concentration of Creme de la Mer's proprietary Miracle Broth, but it also includes the new Regenerating Ferment, derived from marine plant stem cells.

Selected for its vigour and ability to withstand and resist stress, the stem cells of a marine plant Eryngium Maritimum are harvested and grown in a lab through sustainable processes. The cultivated cells and the liquid that contains them are then fermented, using sono-chemistry that helps to boost the activity of the ingredients to create The Regenerating Ferment. It's a process similar to that which Dr. Max Huber pioneered when he created its predecessor, The Miracle Broth in Creme de la Mer's Moisturizing Cream.

House of Fraser offers a range of Creme de la Mer skincare, including The Regenerating Serum. With continued use of Creme de la Mer's The Regenerating Serum, the appearance of lines, wrinkles and pores is significantly diminished for a seemingly ageless look.

The Regenerating Serum is now available online at House of Fraser.

Press Release Contact Information:

Rea Shahroudi
House of Fraser
Online Acquisitions Manager
27 Baker Street
London, England
United Kingdom W1U 8AH
Voice: 020 7003 4102
Website: Visit Our Website